How to Control What ChatGPT Says About Your Business

You didn't write what ChatGPT says about your business. Neither did your PR team. Neither did your web developer.

It was assembled — automatically, from whatever was publicly available online. Old press releases. Directory listings. A scraped LinkedIn bio. An unattributed review from 2021.

That composite is now the answer your potential customers get when they ask an AI system about your firm.

Why AI Gets It Wrong

AI language models are trained on large crawls of the public web. When a user asks "What does [your business] do?" the model synthesizes an answer from whatever signals it found during training and retrieval.

The problem is that those signals are:

• Unverified — anyone can publish claims about your brand
• Outdated — training data has a cutoff; retrieval can still surface stale pages
• Fragmented — your website, your LinkedIn, your press coverage, and third-party mentions often contradict each other
• Uncontrolled — you have no mechanism to flag what's canonical

When the available data is noisy or conflicting, models infer. Inference is not authority. And inference about your brand may not reflect your current positioning, your current leadership, or your current services.

What You Can Actually Do

There is no API call that lets you "edit" what ChatGPT says. There is no dashboard at OpenAI where you submit your preferred description.

What you can do is make the authoritative version of your identity as clean, consistent, and machine-readable as possible — so that when AI systems are looking for signals, yours is the clearest one available.

1. Publish a structured identity record

JSON-LD is the format AI systems and search engines are built to parse. A properly structured Organization or LocalBusiness schema block — published at a stable, public URL — gives crawlers a clean, canonical source.

AEOBRO publishes this record for you. It includes your name, description, services, and verification status in a format purpose-built for machine consumption.

2. Verify domain ownership

An unverified claim is indistinguishable from a fabricated one. Domain verification — via DNS TXT record or domain email — signals that the record was published by the actual owner of the domain, not a third party.

This verification layer is what separates a canonical identity record from just another webpage.

3. Reduce contradictory signals

Inconsistent data is the root cause of most AI misrepresentation. Audit what's publicly indexed about your business:

• Does your website bio match your LinkedIn summary?
• Is your founding date consistent across directories?
• Are your core services described the same way in every location?

Every inconsistency is a place where an AI system might infer rather than reference.

4. Keep your canonical record current

AI retrieval is ongoing. If your description, services, or positioning changes, update your canonical record. An outdated structured record is only marginally better than no record at all.

What You Cannot Do

It's worth being direct about what doesn't work:

• Submitting your description to OpenAI — there is no such process
• Paying for placement in AI responses — no one sells this (claims to the contrary are fraudulent)
• Blocking AI crawlers entirely — possible via robots.txt, but removes you from consideration entirely
• Guaranteeing specific AI outputs — no one can do this, including AEOBRO

The goal of managing your AI identity is not to control what AI says with certainty. It's to make sure that when AI systems are looking for information about your brand, the best available source is one you wrote and verified.

The Practical Starting Point

If you haven't done this already:

1. Add an Organization JSON-LD block to your homepage
2. Audit your public web presence for inconsistencies
3. Publish a verified canonical record (AEOBRO's free Lite plan covers the basics)
4. Revisit it quarterly, or whenever your positioning changes

AI search is not going away. The businesses that manage their AI identity proactively will have a cleaner signal in the ecosystem than those who don't.

That's not a guarantee of better results. It's just a better starting position.